Dr Martens Winter 2023

Dr Martens came to us to shoot their AW23 product marketing campaign. They came to us with the concept of wanting to shoot in a cityscape with real snow. The timings were tight, so we decided to keep things local and shoot in Manchester on the hottest week of the year. We ran with the idea of getting real snow and rain machines, covering parts of the city to give us our wintery cityscape.

To give this shoot a more realistic winter look, the shoot was scheduled to shoot until midnight, to help us achieve our darker nights.

Alongside this, we also worked to produce 6 3D boots so we could creative video content that bridged virtual with reality to show off the technology of the boots.

We covered 6 locations in 2 days, with 6 models capturing stills and video content to be used globally in store, online and OOH