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Siksilk

Overview

The client asked us to help deliver the new SikSilk's latest sport collection. SikSilk wanted the creative to feel like they were breaking boundaries. They wanted this campaign to resonate with their customer, who they defined as ambitious, defiant and restless.

From this, we worked to develop 3 sets, each with a different message at the heart of the set. This was a 1 day shoot using all sets in tandem with 1 photography team, 1 video team and 3 models.

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