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Dr Martens 14XX
Overview
Dr Martens asked us to help create content for their new range of boots in connection with their biggest campaign to date: Made Strong. The collection was 14XX.
The brand launched the shoes to keep experimentation at the forefront of the brand. The 14XX collection wanted to illustrate the possibility of endless creative expression, putting ‘classics on steroids through ultra-modern interpretations’.
We were tasked with creating content that would be seen globally in stores, online and at the 14XX Launch events in New York.
Combining studio shoots with interview content captured with the design team in the Dr Martens studio we created content that was designed to draw attention from fashion publications across the globe.
