Dr Martens Winter

Dr Martens briefed We Are Syn on their Winter product campaign, where the creative team created a look and feel to go hand in hand with the brand direction. We decided to shoot in Manchester to capture something gritty and real. Small catch, we shot in June, in a heatwave and needed real snow. We contacted several special effects teams, and indoor ski slopes to bring this to life.

We shot for 3 days – shooting later in the day to ensure we could capture the sunset and into the night to add to the winter look and feel. Dr Martens rolled this out across socials, online, and in store.

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Creative Agency: We are Syn